Script

Review Video Business Referral Email & Script

Strategy: This strategy can be done by email and phone and they can be combined together for the best results. Write a list of 30 people that consist of friends, family members, and business owners. Email them this email and follow up by phone today. When you call them, make sure you simply read the email to them. The key ingredient is the make your requests specific to the industry you want a referral with. Make changes to the email so it sounds like something you would say.

EMAIL TEMPLATE:

Hey ,

I could really use your help today.

My company is about to open up a new program to help local businesses get more customers and we are giving our $1997 video marketing package away for free and covering all the costs of the video production for 3 local companies.

So before we spend money on advertising and give these online marketing programs for free to businesses we don’t know, I’d rather give them to companies that you recommend. Could you recommend a few companies you’ve either used or know that have good services or have had a great experience with? Do you have any companies you would recommend that have good services in these areas?

Local Dentist?

Local Chiropractor?

Local Auto Repair?

Restaurant?

Spa / Salon?

Thanks for your help! Just reply back with the names of the companies you know or have used or would recommend.

Your name

Get Past The Gatekeeper Script

Use this script to call your Leads, get your foot in the door, and propose the Rep Videos. You can use the bolded sections should you run into any objections.

Hi, This is {First Name}, is (owner name) in? Yes / No>

[Yes] Can you put me through to (Owner First Name), thank you  

[No] This is pretty important, I can get his email and I'll try and at least send him an approval email.

What's his email? 

Does he have a direct number or extension I can call later? 

Can you put me through to his Voicemail?

[What's This Regarding?]

I'm a Field Producer with (Your Company.tv), And we are in the middle of producing a series of 60 second Review Branding Commercials, and because of our production schedule we have some extra time to produce a few more commercials.

Typically this would cost $2000 - $3000 to produce but we have opened a beta program for small businesses we we cover all the production costs.

Through a lot of research we found that... (Choose One)

-You have some good reputation and some positive reviews online

-You don't have really any reputation or reviews online

-You have some bad reviews we found about your company

So your qualified to take advantage of this beta program, but I need to talk to the owner to get a few more details before we can sign off on covering the production costs.

Can you put me through to (Owner First Name), Thank you 

Close the Decision Maker Script

Hey (Owner First Name)

I'm a Field Producer with (Your Company.tv)

And we are in the middle of producing a series of 60 second Review Branding
Commercials, and because of our production schedule we have some
extra time to produce a few more commercials.

Typically this would cost $2000 - $3000 to produce these Review Branding

commercials but we have opened a beta program for a few small businesses and
we cover all the production costs.

Through a lot of research we found that... (Choose One)
- You have some good reputation and some positive reviews online
- You don't have really any reputation or reviews online
- You have some bad reviews we found about your company.

So your preliminary you're qualified to take advantage of this beta program, but I need to get a few more details before we can sign off on covering the production costs.

But before I do that, why don't I start by showing you a few "Review Branding Commercials" that have been produced for major companies like Tesla Motors... are you familiar with Tesla?

Great, and I can show you others like Geico, so are you in front of your computer I can show you an example?

[YES] Can you Go to Google? OK, type in the search Tesla Motors Dania Review.

Ok, do you see the review video there? Go ahead and watch it is only 59 seconds

[NO] Ok, I can send you a link in an text ok, what is your Cell number? (Get Cell Number)

have received
- We create prime time graphics and animation, as well as create an on-location view of someone reading about your 5 star reputation

Just the talent and studio can be over $2000 by itself.

Make sense?

I know it might sound to good to be true, but before you think that...

We will need a few things from you if we agree to move forward... in return for covering all the expenses we will need:

ONE) 3 Referrals Of Other Reputable Small Businesses That Can Be A Part Of The Beta.
When we launch this program publically, it will be $2500 so we need to successfully
launch this beta with a few more businesses. sound good?

TWO) We need your feedback, Because the Review Commercial is part of an overall strategy to help local businesses with their Brand, Social Media, SEO, and Reputation Marketing and help businesses to get more customers.... we require you to understand how to leverage the review commercial and give us feedback in the form of a quick survey on how Reputation Marketing Strategy helped you or not. Fair enough?

#1) WHAT MAKES YOU DIFFERENT FROM YOUR COMPETITORS?

And this is the most important to me… Obviously we want to work with a company that has a good reputation. I’d like to takes some notes:

- What makes you unique in the marketplace? What do you do differently than you competition?
- What type of marketing are you doing to get message out?
- What are you spending a month trying to get your message out?

#2) PRE-PRODUCTION CALL

1. We have some deadlines we have to meet, so I need to know 

you have 1 hour available for a PRE-Production call. On this call we will:

1. We will give you a brief overview of the review commercial
2. We will need to get your company branding colors
3. Logo
4. Identify the best review to highlight
5. Get your social media information for syndicating the video and at that time we can get the 3 referrals from you that you think would want this type of exposure
and a few other details.

What time on ______________ do you have available for the call?

#3) TECHNICAL SIGN OFF MEETING

Second, We should be finished with the production on _____________ to meet our deadline, (3-4 days after the Pre-Production Call)

1. We will review the video with you for technical accuracy, for you to sign off on it.
2. Go through a reputation marketing strategy with you and how to best position the review commercial
3. Get your feedback on the process and a few other details

What time on ________________ the _________ do you have available for that call?

Ok I’ve got your scheduled for:
____________ at ___________ for a Pre-Production Call

and
____________at ___________ For technical Sign Off Meeting

Sounds like you have a great story to tell, and I’m excited we got a chance to talk. It seems like a great fit for what we are looking for as part of our Beta program.

I’ll send you an email with some notes from our conversation, what’s the best email for you? And direct number?

Great, I look forward to working with you, and if you have any questions, I’ll send my contact information in my follow up email for you.

Did you have any last questions?Great, we will talk soon.

Companies You Do Business With Script

Hi [Owner name],

I’m a customer of yours and you’ve really done a good job for me

when I’ve used your services, so I wanted to do something for you.

 

Next week we are producing some 60 second “Review Commercials”

for a few companies and I’ve got an open space that I want to produce

 

Hi [Owner name],

I’m a customer of yours and you’ve really done a good job for me

when I’ve used your services, so I wanted to do something for you.

 

Next week we are producing some 60 second “Review Commercials”

for a few companies and I’ve got an open space that I want to produce

one for you and I’ll cover all the costs.

 

1-- Are you in front of your computer?

2-- Google “Tiffany & Co Tampa Reviews” or “Tesla Washington DC Reviews”

3-- NOW IMAGINE YOUR CUSTOMERS SEEING A VIDEO LIKE THAT ABOUT YOU!!

4-- What did you think of the video?

5-- How much did you think it costs to produce a 60 second commercial like that?

6-- [ If they say “I don’t know” you say]  If you did know, how much do you think it would cost?

7-- The filming is actually done on a Green Screen so with a photo of your business we can make it look like we filmed it in your office.

8-- Well I’d like to do something special for you, but I need to know now because of our schedule:

 

[Option 1] I’m going to cover all the costs of producing the video for you, and all I need in return is you to give me 3 referrals.  This is a beta program for local businesses and I need a few more businesses to work with. Sound good? I’ll also need 2 hours of your time to get the details like logo, colors, and give you technical sight off over the next 7 days.  If I can get those two small things I’ll have our team produce the video for you.

[Option 2] I’’m going to cover all the costs of producing the video for you, and all I need in return is you to give me 3 referrals.  This is a beta program for local businesses and I need a few more businesses to work with.  Sound Good I’ll also need 2 hours of your time to get the details like logo, colors, and give you technical sight off over the next 7 days.  Lastly in order to get it Online we just need you to help cover our syndication costs and put it online. Its usually $500 but all I need is [$299 / $199].

 

Sound Good?